Concept artists have been rampant with their use of colors for various silhouettes in recent memory. This time, however, the concept artist opts for subtler earthy color tones. Presenting, the Air Jordan 4 Mocha!
Designed by Tinker Hatfield and released in 1989, the Air Jordan 4 released in only 4 colorways. This handful of options, however, were enough to drive sales through the roof. Confirming the AJ4 as a favorite in the minds of many around the world.
Unsurprisingly due to this popularity, the Air Jordan 4 is also a popular choice for concept artists. Often using this silhouette to create colorways that even Jordan Brand may have wished they created.
A Closer Look | Air Jordan 4 Mocha
The Air Jordan 4 Mocha, however, takes on a questionable color combination. Consisting mostly of dark brown or “Mocha” hues coupled with contrasting white shades.
The upper is seemingly constructed with tumbled leather with minor mesh paneling. Brown shades cover the scuff-guards, eye stays, rears, and also triangular lateral pieces that hold the upper eyelet panels.
The eyelet panels feature a metallic grey coating that surrounds plain black traditional laces. These laces seemingly envelop mesh throats that feature a contrasting yellow hue. The anesthetic choice often used by Jordan Brand to hint towards the wear and tear of an OG sneaker.
This yellowed effect also appears on the lateral side panels and on the midsoles. Reminiscent of the Off-White Air Jordan 5’s yellowed-out midsoles.
This was Virgil Abloh’s nod at his first-ever sneaker. The yellowed-out effect indicates age and acquired wear and tear that many admire.
These shoes are further contrasted by crisp white leather mudguards that extend all the way to the heels. Heels that likely include additional Air Jordan branding.
White shades also appear on the tongues that don Fire Red Jump-Man branding. This Fire red branding has been present on various Air Jordan 4 models including on the originals from 1989.
The sock liners and interiors wear jet black materials, matching the tongue’s outline. Underfoot, yellowed-out midsoles with exposed Air Units and “Baroque Brown” outsoles finish off the design.
If you you think these kicks are fire, check out the similarly hued Air Jordan 4 taupe Haze (2021).
Stay tuned for more concept art and more!