We love Air Max 90’s, but having been around for over 30 years, a lot of sneakerheads are tired of the same old colorways. We need an Air Max 90 that is designed for 2021, and we think we have created just that.
The upper comes in a black leather upper, with white mesh panels on both the toe box and the heel area, and a white tick and tongue. Red accents are then generously distributed on the TPU overlays and the tag on the tongue. The midsole is left white, but the outsole and TPU overlay around the Air Bubble is in red too. Lastly, the plastic Air Max logo underneath the Nike tick is in white and is printed onto a pink TPU.
This final detail is crucial, as otherwise, the red, black and white color scheme has been done plenty of times before. Most notably on the Air Jordan 1 “Chicago, “of which a game-worn version sold for $615,000 on auction. Clearly, therefore, it’s a very popular style, but this Air Max 90 isn’t the same as those vintage models, hence the use of a lesser-used color in the 80s, a bright pink.
The idea behind this sneaker is that it is a revamped version of the classic Air Max 90 “Infrared” that was first released back in 2003, that has been twisted and changed into something more fitting for 2021. The Infrareds are possibly the first colorway that comes to mind when you think of the Air Max 90, and although the Infrared color only featured on the shoe in 2003, a 1990 “Hyvent orange” colorway was extremely similar. Originally marketed alongside Mark Allen, a 6-time Ironman Triathlon World Champion, it became a defining sneaker of the 90s. And over time the orangy-red details turned slowly into a more pinky-red, that we now know as the classic Infrared colorway.