Who doesn’t love red sneakers? Red is one of the most common colors, after black and white, to find on a pair of kicks. Especially when it comes to Jordan’s, the NBA’s old rules about team colors meant that Michael Jordan spent a large part of his career rocking red sneakers. But fans have never expressed any issues with this, the red Chicago and Bred 1’s are some of the most desirable sneakers on the planet. We have once again attempted to create our own Air Jordan 4 concept, using our love of red on shoes to its full extent.
The sneaker comes in 3 shades of red on its nubuck and leather upper. A light red is used on the mudguard, whilst the middle panel on the upper as well as the tongue are coated in a stronger red, and a dark red finish on the top panel of the upper completes the look. Details like the wings and the heel tab are also covered in red, whilst the laces and lining both are dressed in white. The upper is completed with a grey and white Jumpman tag on the tongue. The sole is mostly red apart from a white outsole, and a hit of grey around the heel.
Our concept is inspired by the Air Jordan 5 Raging Bull, a highly desirable Chicago Bulls themed sneaker that was first released in 2009 but re-released earlier this year. We took this colorway and remixed it to make it suitable for the Air Jordan 4. The main difference between the two colorways, is that we chose to use dark grey to contrast with the red, rather than the black features that the Raging Bull 5’s implement. And whilst the original Raging Bull uses a touch of white on the midsole, we think the heavy application of white on the Chicago Bulls jersey means it’s alright for us to scale up its usage.
Air Jordan 4’s have had their fair share of red colorways over the years, most notably the Air Jordan 4 Fire Red. Released originally in 1989, the Fire Red 4’s were extremely successful, earning legendary status, and have been retro-ed multiple times since. However, the Fire Red’s were still predominantly white. Predominantly red Air Jordan 4’s on the other hand, have not found the same success. But we are confident our Raging Bull concept has what it takes to end the red Air Jordan 4’s losing streak.