Just like the Air Force 1 Low, there is no shortage of Air Max 90 colorways as well and in the previous month alone, we’ve seen close to 10 entirely new colorways from Nike! Interestingly, that doesn’t hold a candle to how many new concepts artists have recently been pushing out including a few jet-black backgrounded sneakers with vibrant contrasting hues, much like this entirely new Nike Air Max 90 Black Magma. This colorway may seem familiar to you but it is a new concept, the color blocking is just done up much like the previous few with jet-black uppers. Rest assured, however, if Nike does drop something similar to this, it will likely fly off shelves in an instant.
This silhouette is one of the best running shoes in history, surpassing even its predecessor, the Air Max 1 when it comes to design, materials, and functionality. Its popularity has encouraged a myriad of concepts throughout the world, many of which, in our opinion, are superior to real colorways that Nike continues to release. The Matte black background has been particularly popular and does make for a decent colorway. The recent Air Max 90 Arctic Wolf and Midnight Arctic featured a similar color scheme but with contrasting teal overlays that are fitting of the forthcoming season. The Air Max 90 Black Magma, on the other hand, brings the heat with its fiery hits.
Uppers are seemingly predominately covered with a jet-black leather shade that starts from the toes and the mudguards. Toe boxes feature a slightly different shade and texture and are separated by black leather lower eye stays that are tucked in under plastic black eyelet panels. Black laces cover the throats and add to the blacked-out look which is further reinforced by the completely dark tongues. Tongues feature black tags that blend right in along with “Nike” and “Air” branding that is barely visible due to the lack of contrasting colors on the text.
The highlight of the sneakers appears on the sides in the form of blazing red leather Swooshes. This concept seems to be a flipped version of the Air Max 90 Ultra 2.0 Gym Red, that features a red upper with black hits on the Swooshes. A better comparison, however, is perhaps the UNDEFEATED x Air Max 90 Solar red but we believe that even the Solar Reds pale in comparison to this concept. Coming back to the Black Magma Red, black midsoles and red outsoles complete the design. For more concepts such as this, stay tuned!