Fewer sneakers have colorways that are as iconic as the Air Jordan 4 and many of them are one of the most recognizable of any sneaker. In 1989, Jordan Brand released 4 new colorways which would go on to become fan favorites for many around the world. One of those colorways was the black/red or the ‘Bred’ colorway which was a huge hit on any Air Jordan. Following the success of the Bred, Jordan Brand implemented more Chicago Bulls colorways and released the “Fire Red” which also became one of the most popular Jordan 4s ever. It appears that concept artists too adore the colorway and have made multiple spinoffs, such as with this Air Jordan 4 White Fire Red!
The Air Jordan 4’s popularity is well-documented. These sneakers have a lot of historical significance since Michael Jordan wore them throughout some of his most legendary moments, including his title run with the Chicago Bulls. This shoe’s collaborations are also second to none. Many fans were yearning for a pair of the KAWS x Air Jordan 4 in 2017, and some even went as far as hacking KAWS’ site to get one for themselves or to resell. In the past, long lineups in front of the store to get a pair have also been a major issue. It’s no surprise that concept art is so popular nowadays and one of the most important colorways remains the Fire Red.
Coming to the design of this concept, they feature a white, black color scheme against Fire Red hits that makes the hue pop. Crisp white tumbled leather appears on the toes of the sneakers, a material that was designed to give these Jordans a luxurious feel at a price of $100 in 1989 (one of the most expensive sneakers at the time) as they had to feel more premium. The toe boxes are also white tumbled leather and run across the side panels and onto the rears. Throats, on the other hand, feature netted mesh paneling with black backgrounds that complement the matching Fire Red leather eye stays. These are further contrasted by crisp white traditional laces.
Bordering the laces are metallic grey eyelet panels and right above sit white leather tongues with titular red tags and black Jordan-Brand’s Jump-Man branding. Grey tongue liners match the sock liners and the black interiors that also complement the matching black heel tabs that likely also wear additional embossed Jordan branding. Meanwhile, the Fire Red hue further appears on the leather collars and the mesh paneling on the sides. Black triangular heel pieces provide further contrast while black midsoles and fire red outsoles finish off the design. You can find a number of similar sneakers dubbed ‘Fire Red’ on the secondary market. For more similar content, stay tuned!