Take your feet on a wild ride! – Air Max 90 Racer

For our latest concept, we have chosen to take inspiration from sports cars, as is customary in the sneaker world, using the Air Max 90 this time around as our canvas. Check out our concept above and read more about our thought process below. 

Our concept comes in a dark blue mesh and leather upper, with Monza red accents on the laces, the swoosh, and the shoe’s lining. Red also makes an appearance on the Air Max branding on the lateral sides of the shoes, and the Nike branding on the tongue is also in blue with a red background. The upper is then paired with a matching blue midsole, and red TPU accenting is present around the Air Max bubble, which acts as the shoe’s metaphorical engine.  

Our Air Max 90’s bright appearance is nothing new, since the Air Max 90 is famous for its bold 90’s look. That being said, usually the shoe features white and grey details next to a bright color, rather than being dressed in strong colors across the board. However, since we have taken inspiration from sports cars that are often covered in bright colors, such as Ferraris’ famous red color, and Lamborghini’s iconic orange, we decided not to hold back. The result was a colorway that we think would pair very well with a Red Bull F1 car, although to be clear, this is just a concept, don’t sue us Red Bull!!!

Sneakers have been influenced by high octane vehicle-based sports such as Motorsport for some time, so taking inspiration from racing cars makes plenty of sense. Jordan Brand was particularly keen on this since Michael Jordan was known to have a profound love of sports cars, and multiple Air Jordan designs were influenced by his cars. For example, the Air Jordan 14 which takes inspiration from Jordan’s own Ferrari F355F1. And this partnership makes sense, since when it comes to material items that we consumers can’t get enough of, few are more esteemed than top sneakers and cars. Plus, so much sneaker marketing is formed around the idea of making you faster, a comparison to fast vehicles holds up very well. Moreover, many Jordans such as the Air Jordan 3 and 4 have already been decked out in Motorsport-themed colors, but we thought it was time the Air Max 90, created by the same designer as the aforementioned Jordans, got some high-speed influence.