Since A Ma Maniere has had so much success with their maroon-colored Air Jordan collabs, we decided to bring the color to a shoe they are yet to touch, the Air Jordan 4. Few shoes look better on a summer’s day than a pair of crisp, white Air Jordan 4’s, and a splash of maroon, we think, makes it an extremely trendy model for today’s current fashion. Check out the finished concept above and read more about it below.
Our sneakers would come in a white leather upper, with black detailing on the wings, laces, and lining. Maroon details are present on the shoe, underneath the netting, on the tongue’s lining, and the heel tab. Maroon is also present on the midsole, alongside some more white accenting, and the outsole comes in white. In terms of branding, the Jumpman logo is dressed in white on a black background, and lastly, the crown eyelets are covered in a metallic silver finish.
Recently, we have seen a rise in a new style of colorblocking, which sees white take a greater role in a shoe, covering the main panels, whilst another color covers the base of the shoe. Whilst white has always had a presence on Air Jordans, this particular colorblocking style has been popularized by Travis Scott. His Air Jordan 1 High collaboration with Fragment design, and his latest Air Jordan 1 Low have both flipped the norm, swapping the main color and secondary color around, giving white a greater presence on the shoe. As a result of their success, this design language has continued outside of Travis Scott releases, for instance on the Air Jordan 1 Heritage which flips the red and white around to create an alternate version of the infamous Air Jordan 1 Chicago’s. Now it’s our turn, choosing to deck out the leather upper in white, reserving the maroon details for the accents dotted around the shoe.
Moreover, our shoe most closely resembles the Air Jordan 4 Paname, a shoe made in collaboration with Paris Saint Germain, France’s top soccer club, which also came decked out in a white upper with maroon accents. Our concept differs, however, in its maroon having less of a purple-ish tint, as well as keeping the leather base of the upper completely white, rather than making the mudguard grey. In doing so, we think the shoe has a cleaner look, and by simplifying the design, the colors and their placement are better positioned to talk for themselves.