Contrary to our standard rotation of Air Max and Air Jordan 4 concepts, our most recent concept is actually on the Air Force 1. A staple of the Nike brand, the model reportedly rakes in $800 million of revenue for the company every year. As a result, we have seen the shoe being remixed a countless number of times, over 1,700 to be more accurate, but we think we are onto something with our most recent idea. Check out our yellow and blue Air Force 1 above, as well as our reasoning below.
Our concept comes in a leather midnight blue upper, with corn yellow accents on the Nike Swoosh, the laces, and the lining. The Nike Air tag on the tongue also comes in yellow, with black writing, and the deubré on the laces is dressed in blue. The upper is then paired with a matching sole that is blue on the midsole and yellow on the outsole. Our simple, yet bold colorway may not remind you of many recent Air Force 1 releases, but it is akin to the bright and often shiny Air Force 1 colors of the 2000s.
Blue and yellow are two colors that are often used on shoes, but rarely are they as bold as they are on our concept. The typical blue and yellow shoes are inspired by the Michigan Wolverines, the University of Michigan’s football and basketball program. Thanks to their ongoing deal with Jordan Brand, and their previous deal with Nike, they have received plenty of PE colorways as well as general releases inspired by their team. And it makes sense, the basketball team can fill a venue of over 12,000 on a regular basis, so there is clearly a lot of passionate fans who would be interested in buying Michigan-themed shoes.
But instead of the varsity maize and college navy used on Michigan sneakers, our Air Force 1 opted for a much bolder corn yellow and midnight blue color scheme. The dark midnight blue adds a perfect contrast with the bright corn yellow, which creates a look straight out of a comic book due to how much the shoes stand out. They feel more suited to perhaps Marvel’s Wolverine rather than a traditional shoe, that would usually utilize more neutral colors. However, these colors allow our shoes to become the center of an outfit, rather than just another part of it.