For our latest concept, if you have kept up with our previous ideas, you may recognize our use of a rose pattern. Once again taking the Air Max 90 and dressing it in a rose-inspired colorway, we have created a lighter and whiter version of a previous concept, which we believe would work great in conjunction with each other as a sneaker “pack.” Check out how it went above and read more about its creation below.
Firstly, our concept is constructed out of a black mesh upper, with white leather overlays giving the model its structure. A sail mudguard is present on the lateral and medial sides of the shoe, with black detailing also present on the TPU eyelets, and the Air Max and Nike branding around the ankle and on the tongue. This is then paired with an all-red sole and lining. But the shoe is characterized by its rose decal that is present on the main Nike swoosh on the lateral side of the shoe, and on the TPU overlay around the Air Max bubble.
Our latest concept acts as a sequel, or as the second shoe in our fictitious rose collection. Going alongside our previous Air Max 90 Dark Rose concept, our new Air Max 90 Light Rose keeps many elements the same but adds a splash of white to the shoe. This offers a strong contrast to the previous pair, even though black still has a heavy presence on our shoes and creates a much more summer-friendly silhouette.
Although most shoes are released individually, sometimes a sneaker brand is compelled to release shoes with a matching theme as a pack, particularly when collaborating with third parties. An example is the most recent Supreme x Nike Dunk Low release that saw multiple Dunks with the same design language but with different color combinations released together. These shoes often feature in the same ad campaign, are released at the same time, and very occasionally may only be purchasable together. The sneaker pack is a very respected concept for collectors, especially those who often take pride in collecting every pair from a specific pack they are fond of. We, therefore, wanted to have a go for ourselves, creating a similar, complementary pair of Air Max 90s, with its rose pattern as the main detail, to go along with our previous Dark Rose Air Max 90 concept we created, to make our own sneaker “pack.”