The One That Got Away-The Nike Air Max 90 Reverse Gym Red 

The Gym Red is one of the most iconic sneakers in Nike’s portfolio and they have featured this revered colorway on almost all of their models. The Gym Red is an exciting color tone that gives life to any sneaker that it touches and with this concept, that could not have been any truer. Presenting, the Nike Air Max 90 Reverse Gym Red! A concept that had likely been inspired by past releases but we believe that this has been done up better than anything Nike has put out in recent years. 

Being very reminiscent of the Infrared colorway that Nike continuously restocks, this concept is likely going one of the popular ones. If Nike decides to drop something like it, you can rest assured that they’ll be sold out within minutes. Originally known as the Air Max III, Tinker Hatfield imagined this sneaker in the original “Infrared” colorway which continues to be a best-selling version. That colorways have been featured on billboards, in music videos, and on the feet of a number of celebrities such as Rita Ora, John Mayer, LeBron James, and many more. As such, we believe this concept is an improved take on those iterations.  

Rocking an “Infrared” color blocking in a Gym Red-White color scheme, these sneakers feature a crisp white leather toe region that crosses onto the side panels. Mudguards, on the other hand, don jet black leather all across the rears with Gym Red “Air Max” tags and black backgrounds. Coming to the heels of the shoe, it appears that a bit of the heel piece is visible and features a matching jet-black hue, likely embellished with red or white “Nike Air” branding. The toe boxes once again, come constructed in a mesh material similar to the collars of the shoe that feature a black shade. Lower eye stays are black leather while plastic is the choice of material used on the other eye stay panels. White traditional laces envelop the black throats and lead up to a pair of matching black tongues. These tongues are contrasted by red tags and detailed with white “Nike Air” branding. Red sock liners with matching interiors possibly lead down to red inserts with additional “Nike Air” branding. Cropped red leather Swooshes on the sides provide additional contrast. Titular red midsoles with exposed Air Units and grippy red outsoles finish off the design. For more fire concept art, stick around!