Bringing the (Miami) Heat! – Air Jordan 4 Alternate South Beach

For our latest concept, we decided to go all out on what may be one of our brightest colorways yet. An ode to Miami and its beautiful bright lights and pink sunsets, we present to you the Air Jordan 4 Alternate South Beach. So, if that interests you, check out our concept above and read more about its creation process below.  

Our concept comes primarily in a bright pink leather upper, with light blue accents on the lining, wings, laces, and on the netting. Black detailing offers some contrast on the tongue and heel tab, with the Jumpman logo sitting on top of the tongue tab, painted light blue. The upper is then paired with a light blue and black midsole and a light blue outsole. Lastly, the crown eyelets are pink and covered in a metallic finish. 

We decided to take inspiration from the South Beach area of Miami, which has become infamous for its pink and blue sunsets, one of Miami’s most iconic features. However, we have already seen this sunset-themed color combination serve as inspiration on the LeBron 8’s. They featured a blue upper with pink details to create a “South Beach” colorway that remains debatably the most iconic LeBron to date. Moreover, the pink and blue contrast has also begun to feature on the Miami Heat’s yearly “City” Jerseys, further entrenching this style not only with Miami but its basketball and sneaker culture. 

Therefore, we thought it was about time we introduced such a colorway to an Air Jordan Model, and what better canvas to use than the Air Jordan 4 with all of its intricate details. Crucially though, we decided to use pink as the main color on the shoe, and bright blue just for the accents, hence why we have named our colorway the Alternate South Beach’s, in reference to our decision to flip the usage of the colors in comparison to the South Beach LeBron 8. This way, we think our shoe stands out even more and offers something much more unique to the Air Jordan 4, which we have already seen in blue uppers on UNC and Travis Scott pairs in the last few years. We are so impressed with our result, and we can’t help but think that if P.J Tucker was still at the Miami Heat, the NBA’s reigning king of sneakers would be too.